About the Course


In the Short-Form Video course of Influence University, you’ll walk away feeling empowered to incorporate short-form video content into your influencer marketing strategy after we cover the following:

  • Starting with the basics of TikTok, our 101 guide walks through user demographics, best brand fits, strengths and weaknesses, and more, so you can gain an understanding of TikTok at a high-level. 
  • For more advanced knowledge around TikTok, we’ll cover how-to steps around activating creators on TikTok and what brands need to know going beyond just TikTok 101.
  • We provide real-life case studies of how customers are working with creators on TikTok, so that you can learn key takeaways from their activations when planning for your campaigns.
  • Our channel comparison resources walk through differentiators between TikTok vs. Triller vs. Instagram Reels so that you can evaluate different platforms for your future video activations.


Course Curriculum

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  Welcome!
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  Influencer Marketing on TikTok
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  Activating Influencers on TikTok
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  TikTok Case Studies
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  Comparison of Short-Form Video Platforms
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  Conclusion
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Choose a Pricing Option

FREE

Short-Form Video

Learn about influencer marketing & short-form video content