About the Course

In the Short-Form Video course of Influence University, you’ll walk away feeling empowered to incorporate short-form video content into your influencer marketing strategy after we cover the following:

• Starting with the basics of TikTok, our 101 guide walks through user demographics, best brand fits, strengths and weaknesses, and more, so you can gain an understanding of TikTok at a high-level. 
• For more advanced knowledge around TikTok, we’ll cover how-to steps around activating creators on TikTok and what brands need to know going beyond just TikTok 101.
• We provide real-life case studies of how customers are working with creators on TikTok, so that you can learn key takeaways from their activations when planning for your campaigns.
• Our channel comparison resources walk through differentiators between TikTok vs. Triller vs. Instagram Reels so that you can evaluate different platforms for your future video activations.