About the Course


In the Ambassador Programs course of Influence University, you’ll learn the ins and outs of establishing long-term partnerships with creators by:

  • Learning the basics of brand ambassador programs and understanding the long-term value they provide so you can implement as part of your influencer marketing strategy. 
  • Understanding the key benefits to running ambassador programs along with the 7 steps to creating a successful program for your brand.
  • Leveraging key tactics to ensure your ambassador program drives towards your key business objectives while generating ROI for your brand.
  • Discovering how enterprise brands have activated brand ambassadors to successfully achieve their goals in real-life case study examples.

*This course references brand ambassador relationships with respect to working with influencers in long-term partnerships in exchange for consistent payment.

Course Curriculum

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  Welcome!
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  Brand Ambassador Programs: Basics & Beyond
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  Measuring Success of Brand Ambassador Programs
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  Case Studies: Brand Ambassador Programs
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  Conclusion
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Ambassador Programs

Learn about establishing long-term partnerships with creators