About the Course

In the Paid Media course of Influence University, we’ll cover the following topics so you walk away with a basic understanding of leveraging IGC via paid efforts on Instagram:

• The basics of branded content ads on Instagram including an overview, along with how-to, easy-to-follow steps for advertisers and for influencers. 
• A breakdown of why you should leverage branded content for your influencer marketing campaigns, including key benefits and tips on how to select IGC to promote to drive towards your goals.
• The differences, benefits, and limitations of branded content vs. allow listing, plus other common uses of influencer marketing for paid media.