About the Course


In the Paid Media course of Influence University, we’ll cover the following topics so you walk away with a basic understanding of leveraging IGC via paid efforts on Instagram:

  • The basics of branded content ads on Instagram including an overview, along with how-to, easy-to-follow steps for advertisers and for influencers. 
  • A breakdown of why you should leverage branded content for your influencer marketing campaigns, including key benefits and tips on how to select IGC to promote to drive towards your goals.
  • The differences, benefits, and limitations of branded content vs. allow listing, plus other common uses of influencer marketing for paid media.


Course Curriculum

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  Welcome!
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  Branded Content Ads on Instagram
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  Different Paid Media Options for Influencer Marketing
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  Conclusion
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FREE

Paid Media

Learn how to leverage influencer content via paid efforts