In the FTC Disclosures & Brand Safety course of Influence University, we’ll walk through the following to make sure you’re equipped to follow FTC guidelines:
The basics of disclosures, including a brief history of the FTC, when you should disclose, and who is responsible for disclosing. We’ll equip you with the tools you need to avoid FTC disclosure fails we’re all too familiar with.
A breakdown of how to properly disclose on each of the major influencer marketing channels, including dos and don’ts along with real-life examples of improper and proper disclosures across networks. You’ll walk away with an in-depth understanding of how to appropriately disclose endorsements, no matter what channel you select.
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