About the Course

In the Ambassador Programs course of Influence University, you’ll learn the ins and outs of establishing long-term partnerships with creators by:

• Learning the basics of brand ambassador programs and understanding the long-term value they provide so you can implement as part of your influencer marketing strategy. 
• Understanding the key benefits to running ambassador programs along with the 7 steps to creating a successful program for your brand.
• Leveraging key tactics to ensure your ambassador program drives towards your key business objectives while generating ROI for your brand.
• Discovering how enterprise brands have activated brand ambassadors to successfully achieve their goals in real-life case study examples.

*This course references brand ambassador relationships with respect to working with influencers in long-term partnerships in exchange for consistent payment.